I’m angry and getting more so every second.
Tick, tick, tick….you haven’t responded. Am I not important to you? I know you saw it, heard it, looked at it, considered it, but you still haven’t responded.
This particular scenario occurs all over the world, every second of the day. As we get more ‘tech-savvy’ it seems less and less people are finding it necessary to respond in a timely manner, if at all. In the real estate business, response time can mean the difference between landing customers or handing them on a silver platter to your competition.
Why is it such a big deal? Let’s move into your personal life for a minute. When texting, emailing or calling your spouse/significant other/kids, what kind of response time do you expect from them? How do you feel when they respond a half hour later? How about if they don’t respond at all? It can make you feel insignificant, even disrespected. Let’s see what Merriam-Webster has to say about respect:
: a feeling of admiring someone or something that is good, valuable, important, etc.
: a feeling or understanding that someone or something is important, serious, etc., and should be treated in an appropriate way
When a customer submits a request to connect with you, how do you want them to feel? If you respond in seconds, they’re going to feel very important—even if it’s a quick response like this “Thanks so much for your interest in xxx property. I’m out with buyers at the moment, but should be able to connect with you at 2pm. Will that work?” When we take our time responding, customers will feel insignificant or even disrespected. I don’t know about you, but when I’m shopping for something, I expect to receive good customer service and timely communication.
I know, I know, it’s difficult to respond to everyone when you’re running around like crazy in this business. There’s 101 ways to automate, but personalize, your response to interested parties. You can even pull the Leigh Brown quick video response out of your bag of tricks. Have it pre-recorded and loaded somewhere and send it right over to the potential customer while you’re out in the field.
Show respect to those that want to connect with you and receive respect in return. Response and response time are critical.
“Yes, you’re important to me.”
It looks as if the Kansas City area is settling in for the winter season. Inventory is low and will likely remain low until spring since many sellers have pulled their homes off the market for the holidays. (This is great news for you if you’re trying to sell.) Average sales prices are still on the rise, but not nearly at the pace they were in the last few months, June being the highest. There are buyers in the market and they’re looking to get settled before the end of the year. So, if you’re wanting to list, now might just be the right time for you. Little competition and a steady amount of buyers are two good ingredients for a successful sale. Please note: it’s important to have your REALTOR study the showings and activity in your particular price range and area before making a decision.
Clay/Ray County sales were down for the month by 14.5% from 2012. Units were at 260 versus 304 last year. Year to date, unit sales are up 6.4%, with 3,646 units this year versus 3,426 last year.
The average sales price for the month was up 5.1% from last year, with an average price of $158,720. Year to date, the average price is up 8.9%. The average price is $159,206, versus $146,266 last year.
New listings were up 21 units to 523 or 4.2% from last year’s 502 units. Inventory is down 1.8% from last year and is running at 1,939 units. Inventory is down 36 units from last month.
Platte County sales were down for the month by 21.8% from 2012. Units were at 111 versus 142 last year. Year to date, unit sales are up 4.9%, with 1,566 units this year versus 1,493 last year.
The average sales price for the month was down 0.4% from last year, with an average price of $187,461. Year to date, the average price is up 5.9% from last year. The average price is $202,795 versus $191,486 last year.
New listings in Platte County were down 15 units to 212 or 6.6% from the 227 units last year. Inventory decreased 7.0% from last year and is running at 836 units. Inventory is down 63 units from last month.
Adjusted Sales* for the entire Heartland area were at 2,221, down for the month by 8.3%, or 202 units. The average price was up 9.3%, and averaging $184,529. Year to date, sales were up 8.3% or 2,140 units for a total of 27,847 for 2013. The average price for the year is running at $182,616, up 9.3% from 2012’s average of $167,041.
I’ve spent the last few days in San Francisco at the National Association of Realtors Conference. This is where the top of the top come to share their knowledge regarding everything from staying motivated to emerging trends.
Last year, I had trouble finding the emerging trends. I came home with some great tips and new connections, but not much in the way of ‘new’.
I’m happy to report this year was the opposite. I connected with fewer people, but gained real insight as to where we are heading, not only as an industry, but as a society.
Several words and terms floated throughout my interaction in classes (esp. Errol Samuelson and Todd Carpenter) and with start up companies (Zurple) including: inbound leads, interactive marketing, predictive marketing and big data. Since I only stop at my friend’s and companies I haven’t heard of booths in the expo, I may be a little lopsided on my view, but it seemed all of them were woven with a common thread.
Big brother is watching (and has been longer than any of us realize).
We have come to a point where data is available in massive quantities and there are companies poised to show us all how it can be a benefit in our businesses and daily lives. While there are those that won’t like it because it’s all too invasive, there are many others that will be using it to their advantage.
I’m a Android and ‘all things Google‘ fan so I already have a comfort level with this technology. When Google analyzes my calendar along with traffic on the route and notifies me that I need to leave a little earlier than normal with an alarm. .. I’m not mad. The fact that it knows I’m out and about exploring San Francisco, then makes recommendations right on my phone…I’m still not mad. 🙂 I do enjoy convenience, but I wonder at what point does it stop being a cool convenience and become invasive to me?
It certainly will be interesting to watch companies emerge and consumers react. It was fun getting to see it all firsthand here at the NAR Conference.
Thanks for the hospitality San Francisco. I’ll be back.