If you’re thinking about putting your home on the market, you’re likely to interview more than one agent. Some will show up, look at your house, discuss pricing and put the sign in the yard. Others will take the time to talk to you about staging, photography scheduling, pricing and how to make sure your house wins against the competition. If it’s been a while since you’ve sold a home, you might think the 2 agents are comparable to one another. However, you really need to look deeper.

You see, there’s something that second agent knows (and the first one might, too). Every single residential resale home that is put on the market to be sold needs to win a beauty contest in order to secure the highest price in the least amount of time. Continue reading →